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SELECTIVIDAD EXAM (13)
Examen de Selectividad (13)
(Lee las instructiones para el examen)

Un ejercicio para 2º Bachillerato
(An exercise for Advanced students.)

Lee el texto y contesta las preguntas. Cuidado con la puntuación y las mayúsculas.
(Read the text and answer the questions. Pay attention to punctuation and capital letters.)

SPAIN CONTROLS 'BODY IMAGE' ADVERTISEMENTS ON TV

Spain has introduced a law banning the so-called "cult of the body" advertising on television before the children's watershed hour*. Thus, plastic surgery advertisements, slimming products, and some beauty treatments will be prevented from advertising before 10 p.m.
The ban is extended to other advertisers who transmit a message to children that what matters most is how they look, or that their chances of success are linked to the type of body they have. The ban comes in a new broadcasting law that has been approved by the lower chamber of parliament and is being reviewed by the upper house.
This law states: "Broadcasters cannot carry advertisements for things that encourage the cult of the body and have a negative impact on self-image – such as slimming products, surgical procedures and beauty treatments – which are based on ideas of social rejection as a result of one's physical image, or that success is dependent on factors such as weight or looks."
A proposal to stop advertising for low-calorie foods was rejected. Spanish legislators decided that the dangers caused by slimming products were worse than those caused by, for example, alcoholic drinks. Wine, beer and other drinks can be advertised during children's viewing time – to the disgust of some consumer groups. "It makes no sense that slimming products have been banned when alcohol, which is for adults, has not," says Alejandro Perales, the head of the Association of Media Consumers.
According to José Luis Colás, the president of the Television and Radio Consumers group, "the intentions are great but without sanctions they will be useless." Consumer groups also complained that the new law is not powerful enough and there would be implementation problems.
(Adapted from The Guardian, 18th January 2010)
*Watershed hour= the time before which programmes that are not considered suitable for children may not be shown on television.